Perhaps the premier marketing tool offered by Google. It will prove helpful
to both the marketer and the webmaster. Google Analytics gives you a daily
snapshot of your web site. Google Analytics analyzes your traffíc, where it
comes from and what it does once it enters your site. You can monitor up to
three sites for free.
Google Analytics is extremely valuable in analyzing your marketing funnel. It
tracks all the steps leading up to your salës or checkout page. Vital
information for raising your conversion rate and ROI.
You may be placed on a waiting list for this highly in demand service from
Webmasters can use Google Sitemaps to almost instantly place newly created
pages on their site into the Google Search Index. This is an XML file that is
uploaded to Google as new pages are added on your site. Needless to say this can
be a valuable service for any webmaster or marketer who wants to get their
information on the web quickly.
Be notified when someone, or another site, lists your site or mentions your
name. Great way to keep track of all your online activities. Great way to
monitor all your online business interests and products.
4. Google Froogle
Froogle is Google's price directory! It simply lists all the cheapest prices
for different products on the web. For marketers and webmasters who are
promoting products, it should be studied and analyzed. Optimizing your site's
content for Froogle may prove to be very beneficial.
Follow Froogle or Google directions exactly on how to list or display
products on your site. Froogle will spider your site and display your prices and
products to thousands of targeted customers. That, as they say, is priceless.
Not exactly frëe but for those marketers who use AdWords - for every $1 spent
on AdWords you can process $10 for frëe. You can also place the shopping cart
logo on your AdWords ad and take advantage of the prestige and trust the Google
brand name has built up.
Over time marketers may find this tool to be very effective and valuable.
Blogging has become vitally important to the health and functioning of your
web site. No site should be without at least one blog and RSS feed. Creating a
blog (online journal) on the topic of your web site or product will bring in
extra traffíc and targeted customers. eBlogger is a simple frëe blogging service
that even lets you publish or post your blog files to your own web site server.
Keep in mind, each blog has that all important Google Blog Search bar.
Toolbar - Enterprise Version
Try the new enterprise version of the Google Toolbar for your company or
business. Integrates countless features with all your employees or corporate
network. These could include a common customer database, company calendar,
Keep in mind, Google also ranks every page it indexes on a scale of 0-10.
While it is important to know the Page Rank of your own pages, it is even more
important to know the PR of your competitor's pages. You can use the toolbar to
get the PR of each page you're visiting. Extremely helpful information for
webmasters and marketers to know when forming online linking or business
Every marketer knows the importance of having a large contact list of people
with a similar interest. Social networking will play an ever increasing role in
your success on the web. Just look at the growing popularity of sites like
MySpace and LiveJournal.
Google groups is another form of social and business networking that every
marketer should be aware of and pursuing.
One simple way to monetize your web content is to use Google Adsense. Just
place the Adsense code on your site and receive a chëck from Google each month.
For webmasters who are not really into online marketing (do such creatures
exist?), Adsense can be a painless way to earn extra income from your site.
For professional marketers using the Adsense system can supply a tremendous
amount of marketing information on the keywords in their particular niche. It
keeps the marketer informed on what keywords are being bid on and how much
advertisers are willing to pay.
Adsense also has an excellent real-time tracking system you can use to keep
track of all your important web pages.
A recent addition to Google's stable of frëe products. Writely is a full
featured online writing editor with spellcheck and great collaborating features.
It also lets you publish your content directly to your blogs. One feature that
may be of interest to marketers - it lets you save files in the popular download
format of PDF.
Lets face it, until video takes over the web in four or five years time - the
written word is still king on the net. It is the medium that markets, promotes
and sells your content or products. Writely will help you write better.
Mention - Google Trends
This Google program will let you search popular trends, important for
marketers searching for the latest hot product to promote. You can also break
down these trends by different regions.